John Smith and Son are a long-established major bookseller who have found new digital opportunities to deliver a range of online services to students across multiple campus sites. We have enjoyed working with them since 2003 and the latest version of their website is a technical masterpiece. The site structure enables new location-specific websites to be set up rapidly – the CMS then allows each individual student store (currently numbering 30 and rapidly increasing) to manage their own website promotions and pricing across over 8 million product lines.
Oversight of all these website activities is maintained by a central team. The websites show the entire scope of books currently in print and their eBook equivalents. A limitless range of complementary products – from laptops to bicycles – is included, as well as product ranges unique to individual branches. The highly flexible payment system enables students to make purchases using a pre-funded 'Aspire' card, to pay with their own money, or a combination of both. The goods can be collected from John Smith shops on campus, or delivered direct to the student.
“Redwing understood the brief quickly and created a set of designs absolutely right for the demographic. Working with Redwing is always a great experience – and nice people to deal with too!”
Tony Newson – Online and Digital Manager