London specialist insurer Inter Hannover recently appointed Bristol communications consultancy Redwing to create the brand and advertising campaign for Interlock, its new Cyber Insurance product being taken to the legal market by independent insurance broker, Lockton.
James Franklin, cyber underwriter at Inter Hannover, said: “For this project, it was very important for us to find the right level of expertise to match the exacting demands of the subject matter, and also the creative intelligence to interpret our brief and deliver something truly impactful. Redwing bowled us over. They exceeded our expectations with a short turnaround and restricted budget. We saw the creative and knew immediately that they had understood it and delivered.”
Redwing MD, Adrian Hart, said: "Launching this new Interlock product represented a tricky communications challenge for Inter Hannover. We obviously wanted to alert legal practices to the existence and nature of cyber-attack but we chose to do that in a very personal way, humanising the threat, while at the same time offering a solution to mitigate that risk. As a result, our visuals are intentionally unsettling, reflecting the very genuine threat.
"We're delighted that our team’s interpretation met with such strong and instant approval. It extends a very long working relationship in an exciting new way."
Redwing is a full-service agency that designs and develops websites and apps, builds eCommerce and eBooking platforms and creates brands and print products, and has previously delivered corporate literature for the insurance company.