Redwing creates brand for ex-England rugby captain

Full service digital agency Redwing has created the brand mark for Optimist Performance, the new business mentoring and lifestyle brand of former England Rugby Sevens captain, Ollie Phillips.


Since retiring from professional rugby, Phillips has embarked on a series of challenges, including sailing around the world, cycling across America, riding a rickshaw across India and recently climbing Kilimanjaro, while also working as a Director at PWC. Through Optimist Performance he will help companies and individuals by applying all of his experience to the world of business. 


"I want to thank Redwing for devising the new brand mark, which I love,” said Phillips. “Redwing have been great in coming up with creative ideas, taking feedback on board and allowing a step-by-step process for rolling out the brand across the website and social media platforms.


“Since I retired from professional rugby I’ve been fortunate to get involved in a number of life-changing challenges and the compass and mountain imagery gives the perfect nod to that. Like my rugby, they have taught me huge amounts about leadership, team-building and managing change in tough environments and through working in the city I’ve learnt how powerful these things can be in creating a winning culture."


Redwing MD Adrian Hart said: "Once in a while a project comes along that all the designers want to work on and, given what Ollie's achieved, this was definitely one of those. The brand needed to convey a sense of adventure but also reflect Ollie's corporate standing and I'm delighted that the team have achieved that.


"A lot of the time we’re building websites and tailoring platforms for eBooking and eCommerce - very detailed and technical work - but my own passion is still very much in design and it's always immensely enjoyable to create brands.


"We're delighted Ollie is so happy with it, and wish him all the best with Optimist Performance."


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