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Genesis Publications

Designing an ecommerce website for a world leading publisher.

  • ASP migration
  • Cloud hosting
  • Content input
  • Custom CMS
  • Support
  • UI design
  • Web development

Tell us about your project

Genesis Publications (genesis-publications.com) is the world’s leading publisher of limited-edition books and photographic prints of music, modern culture and art. Their carefully crafted publications are more than just products; they are collector’s items of the highest quality.

01

Developing an ecommerce platform for a premium brand

2008 to present

When Genesis Publications approached Redwing Interactive in 2008, they required more than a standard ecommerce website. They needed a platform that would reflect the quality of their products, support global reach, and manage the complex operations behind their sales and distribution.

The preferred publisher for limited collector’s edition prints, artists such as Ronnie Wood and Bob Dylan and titans such as Allen Ginsberg, Arthur C Clarke and Andy Warhol have all participated in Genesis projects.

Genesis Publications delivers to over 50 countries and their clientele are discerning, knowledgeable collectors.  The service they receive must reflect the artwork they are investing in, ensuring the purchasing experience is seamless and delightful.

Over the past fifteen years, Redwing Interactive has partnered with Genesis to create a sophisticated digital ecosystem. Their ecommerce website not only facilitates sales but provides a platform that allows the products to shine combined with an intuitive content management system.

02

Building an ecommerce platform that delivers a premium brand experience

Genesis Publications’ objectives were clear but demanding. They required a digital solution that matched the quality of their products while addressing the practical needs of the business. The website had to cater to a global audience with seamless functionality for browsing, purchasing, and accessing detailed product information. Beyond this, Genesis needed integrated operational support for managing stock, production, and logistics.  

Given the nature of their products, the platform needed to accommodate flexible purchasing options, such as instalment payments, to enhance accessibility without compromising the brand’s exclusivity. The Genesis Publication’s team required an ecommerce website that allowed them to update content, track sales, and provide industry leading online customer support.

Genesis Publications case study mobile view
Genesis Publications case study desktop view

03

The website design and development process

Redwing Interactive delivered a tailored solution that has continued to evolve over three major iterations to meet Genesis Publications’ growing needs. From the outset, the focus was on combining aesthetic design with functional excellence. The resulting platform provided a seamless customer experience while integrating backend processes critical to the business’s success.

The website now serves as Genesis Publications’ primary sales channel. Designed to reflect the brand, it showcases their artisanal expertise in a way that captures quality and craftsmanship, with high-resolution imagery and detailed descriptions. The browsing experience is optimised for all devices,  whether customers access the site on desktop, tablet, or mobile.  The ecommerce platform performs exceptionally well when rated on Google’s Core Vitals, enhancing technical SEO ratings for the site, and creating opportunities to increase organic traffic.

04

Beyond ecommerce with full integration

Over fifteen years, the website has evolved into a sophisticated online marketing and management portal. Redwing Interactive use their own well-proven code, allowing for almost any style of online payment platform.  This flexibility means Genesis Publications could specify instalment options, something that “template” website providers push to costly third-party providers.

The Genesis Publications marketing team manage the site using Redwing’s simple but powerful SM4 content management system. SM4 empowers the team to update content, monitor sales, and communicate with customers with ease. Redwing Interactive also continues to provide hosting and support, ensuring the platform remains aligned with the evolving needs of the business.

05

A quality partnership

The long-term collaborative partnership between Genesis Publications and Redwing Interactive has resulted in a digital platform that is both a showcase for the brand’s luxurious products and an operational hub that supports their complex business processes. Over time, the website has become more than just a sales channel—it is an essential component of Genesis Publication’s business strategy, driving global reach and operational efficiency.

Launching or upgrading an ecommerce platform requires a deep understanding of a business’s unique challenges and opportunities. Redwing Interactive’s work with Genesis Publications is a fantastic example of their ability to create bespoke solutions that not only meet immediate needs but also adapt and evolve alongside the business as technology and customer trends develop.

We needed a platform that was flexible, easy to manage and integrated with our operational backend.  Above all the website needed to feel like a premium experience for our clientele.  Redwing Interactive exceeded our expectations on all fronts, which is why we have remained in partnership with them for so long

Genesis Publications

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