London specialist insurer Inter Hannover appointed Redwing to create the brand and advertising campaign for Interlock, its new Cyber Insurance product being taken to the legal market by independent insurance broker, Lockton.
The launch represented a tricky communications challenge for Inter Hannover. We wanted to alert legal practices to the existence and nature of cyber-atatck but we chose to do that in a very personal way, humanising the threat, while at the same time offering a solution to mitigate that risk. As a result, our visuals are intentionally unsettling.
" For this project, it was very important for us to find the right level of expertise to match the exacting demands of the subject matter, and also the creative intelligence to interpret our brief and deliver something truly impactful. Redwing bowled us over. They exceeded our expectations with a short turnaround and restricted budget. We saw the creative and knew immediately that they had understood it and delivered".
James Franklin, Cyber Underwriter