John Smith’s

Website design & build | Stock management integration | Multiple payment systems | Location-specific eCommerce

John Smith and Son are a long-established major bookseller who have found new digital opportunities to deliver a range of online services to students across multiple campus sites. We have enjoyed working with them since 2003 and the latest version of their website is a technical masterpiece. The site structure enables new location-specific websites to be set up rapidly – the CMS then enables John Smith to manage their own website promotions and pricing across over 8 million product lines in over 40 universities and other academic institutions. 

Oversight of all these website activities is maintained by a central team. The websites show the entire scope of books currently in print and their eBook equivalents. A limitless range of complementary products – from laptops to bicycles – is included, as well as product ranges unique to individual institutions. The highly flexible payment system enables students to make purchases using a pre-funded 'Aspire' card, to pay with their own money, or a combination of both. 

“Redwing understood the brief quickly and created a set of designs absolutely right for the demographic. Working with Redwing is always a great experience – and nice people to deal with too!”

Tony Newson – Online and Digital Manager

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If you think we can help you,
please call us on

+44 (0)117 910 5820

or email us at

info@red-wing.com