In 2002 the Royal International Air Tattoo commissioned Redwing to create a coherent branding and communications system for the world's largest military airshow. The identity has proven flexible and effective, and has helped sustain the Air Tattoo through a period of considerable change during which marketing of the airshow has shifted almost entirely to online media.
“Redwing transformed our brand in 2003. We place enormous trust in the websites Redwing have built and reliably supported for us for fourteen very successful years.”
Caroline Rogers - Commercial Director
We launched the website in 2004, and it is now in its third iteration. Online ticketing, introduced in 2009, has been so successful that from 2012 the event has been entirely ticketed via their website which manages a complex variety of ticketing and purchase options simply and very reliably for the 160,000 visitors each year.
In addition to online ticketing, we have also helped promote their brand through outdoor media and advertising, literature design, signage and eNewsletters.