Our expert insights
Practical insights exploring why Redwing may be the best choice for marketing and commercial teams who want to make smarter digital decisions.
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Off-the-shelf tools like WordPress, Shopify or Eventbrite might seem easy, but they often come with disadvantages such as limited scalability, hidden costs and lack of customisation. Explore how a custom-built system with Redwing can help you to achieve better results in straightforward way.
The digital landscape explained
A custom-built smarter alternative to WordPress
WordPress is often the starting point for organisations that want to get online quickly. Its library of themes and plugins makes it accessible, and for simple websites it can be effective. However, when your website is central to marketing, customer growth, operations and revenue, difficulties can arise. This kind of growth uncovers complexities and limits in the WordPress offering.
ReadWhy Webflow isn’t enough for bespoke builds
Webflow has gained popularity for visual, consistent website builds in a low or no code capacity, without the need for traditional development. For startups within the right environment it can be efficient. But when structured data, operational integrations and long-term scalability are required, its CMS and database boundaries surface.
ReadMoving on from Squarespace’s template-led approach
Squarespace offers appealing templates and fairly straightforward editing tools, for editors who already have some experience with drag-and-drop builders that can get to grips with the sometimes restrictive interface. For early-stage businesses, it can be an effective starting point. Over time, however, template-led designs can restrict strategic growth and may not effectively represent your company's voice.
ReadWhen ContentStack becomes operationally heavy
ContentStack is a headless CMS designed for multi-channel content delivery. For organisations with established in-house development teams it can offer flexibility, providing the expertise is available to use the system effectively. However, this approach can be disjointed, with different aspects of the build being provided by different services, becoming complex when this is managed by a third-party agency.
ReadStart building your website
Let's talkNavigating digital challenges
Scaling eCommerce without Shopify workarounds
Shopify is used for launching online stores quickly. For straightforward product catalogues and simple direct-to-consumer models, it can work well, despite the high costs for small businesses and the limitations in menu structure and content editing. However, as your eCommerce offering advances and you need a shopping experience that works for you and your consumers, barriers quickly show.
ReadTicketing that reflects your brand - not Ticketmaster’s
Platforms like Ticketmaster have made ticket sales accessible at scale. For large public events, their reach and infrastructure can be attractive. However, when your events are central to your entire business and you require a bespoke offering that reflects your purpose, based on a membership model or a sophisticated long-term customer engagement plan, relying on an off-the-shelf platform can be restrictive.
ReadRethinking your reliance on Eventbrite
Eventbrite has made it possible to publish and promote events quickly in a structured format. For one-off public events, this approach to event management can be convenient. However, organisations running recurring, brand-led events, with tiered pricing and custom upgrades, often require greater control that off-the-shelf platforms don't always facilitate in the same way a custom-built solution can.
ReadScalability roadblocks in Moodle
Moodle's open-source architecture and plugin model makes it a popular learning management system. However, as curriculums expand and operational demands increase, Moodle’s limitations become apparent, with challenges often arising around reporting, integrations and scalability. This can lead to a reduction in quality, for your company and your user base.
ReadStrengthening your integrations beyond Zapier
Zapier has made automation accessible and is an innovative toolbox for consolidating your digital environment, but in a relatively non-penetrative and top-level capacity. For simple workflows, it connects apps quickly and efficiently. But for organisations needing intricate automation for revenue, compliance or operational processes, fragile integration chains can introduce risk, and don't delve into the detail required.
ReadReplacing Class Systems with a flexible setup
Class Systems provides course booking and management software used by colleges and independent providers. However the provision can sometimes be restrictive with workarounds required for actions that on the surface seem simple. Schools, course providers and organisations with custom course structures and established workflows require greater flexibility that may be better served by a modernised system with customisation at its core.
ReadWe’re passionate about creating robust digital solutions to achieve the best results for your company.
SM5
Our powerful custom-built and configurable CMS using the latest technologies on open source code.
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Eventicity
An intuitive event management digital ecosystem that does all the heavy lifting, freeing you up to deliver super-charged events.
Find out moreDo any of these challenges sound familiar?
You’ve outgrown your web partner
What once worked now feels restrictive and you’re being told “that’s not possible” when you know your business needs more. You don’t need patch-ups, you need a partner who can grow with you.
You want to improve but you’re not sure how to
You know there’s potential in your website, but the next step isn’t obvious. Should you redesign? Rebuild? Optimise? Without clear guidance, it’s hard to invest confidently.
Your website is getting lost in search engine results
You’re publishing content and doing “all the right things,” but visibility isn’t improving. Competitors are outranking you, and it’s hard to know what actually moves the needle.
You don’t feel like you have control over your website
Simple updates require support tickets, long waits, or technical know-how you shouldn’t need. Your website feels like it belongs to someone else, not your team.
We can help! Begin by telling us about your business and your project.
Free consultation
Tell us the scope of your project and how you’d like us to help. We’ll provide a free 30-minute call to discuss your requirements in detail.
Proposal
Using the information from the consultation, we’ll provide a free of charge proposal, outlining our suggested action plan, the cost and an indicated project timeline.
Get started
Upon approval of the proposal, we’ll set an official start date for the project and begin to put our suggested solution into action.
Let's work together Read the full storyRedwing Interactive transformed our customer eCommerce system with their SM5 platform. We now deliver a secure, fast, and seamless experience that replaced our outdated, fragmented solution, dramatically improving its overall performance and how we serve and engage our customers.
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Through strategic collaboration, and expert design and technology, we create websites that do more than look good - they work.