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Well-integrated websites grow sales while managing resource costs through increased efficiency. Instead of routing sensitive data through multiple third-party services, we create direct system-to-system connections governed within your own environment, with a reliable monitoring and alert system.

Seamless integrations that work with your business

Solving key challenges by consolidating your workflow

Many businesses rely on multiple software tools for payments, inventory, CRM, and logistics. Without proper integration, disconnected systems can harm the online customer experience. Redwing Interactive ensures all platforms work together seamlessly, automating processes, improving operational efficiency, and enhancing the customer journey from start to finish.

Payment gateway integration for secure transactions

Payment challenges can deter customers and harm brand reputation. We integrate any payment system, from PayPal, Stripe, Klarna, and Worldpay to niche providers like PayPal Braintree and Opayo. By creating a fast, secure, and reliable checkout experience, businesses reduce abandoned carts, maintain compliance, and offer flexible payment options for customers.

Integrating complex ERP systems like SAP for business growth

Integrating complex ERP systems such as SAP enables real-time access to sales, inventory, pricing, and financial data. We can integrate your new website with your SAP processes, delivering increased sales efficiency and operational savings, as demonstrated through our recent case studies such as Asahi.

Integrating databases and PIM systems into your new website

We integrate websites with databases, PIM systems, and niche platforms, previous examples include the FourteenFish medical appraisal toolkit, John Smith’s Aspire for education or the Shibboleth Single Sign On service. This ensures data, user access, product content, inventory, and analytics data are pulled in real time, supporting specialist processes that off-the-shelf solutions cannot handle.

Our insights: Strengthening your integrations beyond Zapier

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Some of our recent integration projects

Driving global growth with a high-performing recruitment website for Xpertise Recruitment

Cloud hosting Content input Custom CMS Database integration SEO stategy UI design UX design Web development
Case study

Wholesale eCommerce in a scalable end-to-end solution for Nectar Imports, based on a partnership of over 10 years

ASP migration Cloud hosting Custom CMS Database integration SEO UI design UX design Web development
Case study

Start integrating your systems

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Integrate with confidence and improve your workflow

Real-time stock management integrations

If you're using a stock system that's separate to your eCommerce website, we can help with the integration to ensure your inventory is accurate and accessible across all channels. Real-time updates reduce overselling, streamline operations, and ensure customers always see correct availability, improving performance while saving on admin time.

Sales and order fulfilment

Are you using a sales and order fulfilment platform that is separate to your website? We can integrate this a new website to ensure orders flow seamlessly from purchase to delivery, as seen with our Merlin Systems integration case study for Nectar. Automation reduces manual errors, streamlines warehouse and shipping processes, improving operational efficiency and overall customer satisfaction. 

CRM integration

If you're using a CRM system such as Salesforce, HubSpot, or a bespoke solution that's separate to your website, we can help with the integration to capture every customer interaction in real time. Through this, businesses gain actionable insights, deliver personalised communications, and improve retention, while customers enjoy a seamless, tailored experience at every touchpoint.

Bespoke integrations deliver long-term value

A well-integrated website isn’t just convenient, it’s essential for acquiring, converting, and retaining customers. From payments and inventory management to logistics and CRM, custom integrations streamline operations, improve team efficiency, and enhance the customer experience. Bespoke solutions provide flexibility and long-term value that off-the-shelf platforms cannot match - but we can!

Do any of these challenges sound familiar?

You have a complex workflow that you want to manage digitally

Your business processes don’t fit neatly into off-the-shelf tools. You need smarter automation, custom logic, or integrations that mirror how your business really works without being forced to work around limitations.

You’re using multiple systems which feels chaotic

Your tools don’t talk to each other. Data is scattered, processes are manual, and simple tasks take far too long. Instead of supporting your team, your tech stack is slowing everyone down.

You’re worried about security

You’re unsure whether your site is protected, up to date, or compliant. The risk of breaches, downtime, or data loss sits in the back of your mind especially as your business grows.

You don’t have control over your website

Simple updates require support tickets, long waits, or technical know-how you shouldn’t need. Your website feels like it belongs to someone else, not your team.

We can help! Begin by telling us about your business and your project.

1

Free consultation

Tell us the scope of your project and how you’d like us to help. We’ll provide a free 30-minute call to  discuss your requirements in  detail.

2

Proposal

Using the information from the consultation, we’ll provide a free of charge proposal, outlining our suggested action plan, the cost and an indicated project timeline.

3

Get started

Upon approval of the proposal, we’ll set an official start date for the project and begin to put our suggested solution into action.

We've integrated with a range of platforms

We’ve seamlessly integrated with analytics platforms, email marketing tools, and CRMs, enabling our clients to extend their website’s functionality to match their workflow. This ensures our easy-to-use content management system works harmoniously with your key business tools and processes.

Your questions answered

  • By ensuring your platforms are integrated fully into your website, resource portal, or eCommerce platform, you can provide real-time price, stock, and data updates to your customers and improve their purchasing experience without expensive additional FTEs or time-consuming processes. Full integration usually provides a premium customer experience and significant competitor differentiation, increasing your customer loyalty and retention too. When we integrate your platforms into your website, we know we are providing you with opportunities for increased efficiency, online revenue and profit.

  • Integrations can sometimes create more work than they're worth if not executed properly, with complex uploads creating administration issues. Security and data concerns should also be factored into any integration decisions during the design phase. We have decades of experience designing integrations that work for your business, your teams and your customers. We understand the complexities that come with third party platforms - speak to us about your project and challenges, and we will help you design a solution.

  • When handled properly, a platform migration should protect both SEO performance and site functionality. This typically involves careful planning, URL redirect mapping, content migration, performance testing and post-launch monitoring to ensure the new platform performs as well as or better than the previous system.

A typical integration lifecycle

Scope

First, we'll research the developer documentation available for the third party and scope the integration requirements, aiming to uncover any questions or uncertainties before the development starts.

Analyse

We’ll set up a discovery session to learn about your business in more detail, including your market, customers and competitors. Next, we’ll benchmark competitor websites and audit the customer experience on the current website. We’ll also prepare an SEO report to identify how visitors are finding your website.

Prototype

Insights from the research will be used to design the website’s navigation, structure, and interactions, which will be presented as interactive wireframes. We’ll then produce designs for the new website as it will appear in both mobile and desktop form, guided by the wireframes and establishing a clear and bold direction.

Build

Upon approval of the website visuals, we’ll create an internal development brief and pass all assets over to the development team, encompassing front-end and back-end developers. We’ll then create your website, building the specific functionality agreed upon and fully testing each area of the code.

Integrate

Once we have the website foundation, we'll then integrate seamlessly with the selected third parties, and work directly with the third-party development team if required.

Refine

After building the website and integrating with the external providers, the website will  be handed over to you for review and final testing, and full training in the use of the CMS provided online, after which you'll be able to refine and edit the content. This stage also also offers an opportunity for feedback, UAT and final bug fixes from the development team.

Launch

When testing is complete and you’re happy with the content and performance of the website, a launch date will be agreed. We’ll supply a launch plan with the steps we’ll need to take outlined, as well as any steps you’ll need to make, such as domain configuration that we can also assist with.

Evaluate

For the first month after launch we’ll provide hypercare – intensive support to ensure that help is available to you as a priority. Beyond hypercare we provide continued support for the website, to the high standards for which we have become recognised.

Redwing Interactive transformed our customer eCommerce system with their SM5 platform. We now deliver a secure, fast, and seamless experience that replaced our outdated, fragmented solution, dramatically improving its overall performance and how we serve and engage our customers.

Asahi Direct
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Our tailored eCommerce solutions

We specialise in taking complex concepts and delivering simple, effective, enterprise-focused eCommerce platforms.

Bespoke design and development

We transform complex ideas into high-performing sites. “We build websites that work” isn't just a tagline, it’s a promise.

Choose Redwing as your web partner

Through strategic collaboration, and expert design and technology, we create websites that do more than look good - they work.