Bespoke website development with a difference
We transform complex ideas into high-performing sites. “We build websites that work” isn't just a tagline, it’s a promise.
Let's work together
Our approach to website development starts with the user experience. Through creative design, we produce functional yet visually engaging websites. Elegant and powerful, all of our websites are managed by the intuitive SM5 CMS backed by exceptional training and support.
A digital experience built around your business
Your brand showcased your way
Each of our sites are bespoke, without templates or restrictive layouts, giving clients the freedom to express who they are and what sets them apart. Our team couples creative thinking with UX design to create something that doesn’t just look good, it works. The result is a tailored, responsive website that captures your brand’s personality and connects naturally with your audience.
The user journey is our top priority
Every website is different, and you need a design team that knows how to match your business objectives with an exceptional online experience for users. We focus on the full user journey, understanding what your audience needs, what questions they’re asking, and what builds their trust. Every step is thoughtfully crafted to be clear, helpful and intuitive.
SEO at its core
Our websites are built with search engine optimisation at their core. Every category page, product page, and landing page is structured to support strong technical SEO foundations. Pages are easily optimised through our custom CMS, giving your team full control over meta data, on-page content, product descriptions, and advanced SEO enhancements such as Schema markup and AMP where appropriate.
The specialist functionality you need
We engineer our websites around the client's exact operational requirements, internal workflows and long-term growth strategy. From secure client portals to specialist industry functionality, every element is developed from the ground up. The result is a digital platform designed to mirror how your business truly operates and not one constrained by the limitations of generic off-the-shelf solutions.
Our insights: A smarter alternative to WordPress
ReadSome of our recent web solutions
Driving global growth with a high-performing recruitment website for Xpertise Recruitment
Developing a streamlined, modern website for expert SEO consultancy Arboreal Marketing
A 10-year partnership evolving Edgbaston High School’s digital ecosystem to maintain their market-leading status
Start building your website
Let's talkA complete end-to-end solution
A CMS your team will love
Every Redwing website comes equipped with SM5, our custom-built content management system. From adding new pages or images, to updating blog posts, SM5 makes editing content effortless. Built with SEO at its foundation, it empowers teams to optimise content and enjoy the process of keeping their online presence dynamic and impactful.
Third-party integration
We build bespoke websites, which means we can integrate with almost any marketing or sales platform you currently use. Your team will no longer be limited to working with a restricted range of plugins. Whatever your CRM, social media platform, ERP or order management system, we can integrate it into your website to facilitate your existing workflow.
Fast websites on secure servers
Our websites are hosted on Redwing's secure servers, protecting your customers' data and making them faster than the commercial template providers - our average uptime is 99.9%. Plus, our service level agreements will give you peace of mind for the very rare occasions there is an issue.
Dedicated account management and support
Every Redwing Interactive website is supported by our reliable account management and technical support team. We build for long-term success and we form close relationships with our clients, working in partnership to evolve websites as technology, SEO algorithms and user requirements change.
Do any of these challenges sound familiar?
You’ve outgrown your web partner
What once worked now feels restrictive and you’re being told “that’s not possible” when you know your business needs more. You don’t need patch-ups, you need a partner who can grow with you.
Your digital offerings feel dated
Your business has evolved, but your website hasn’t kept up. The design, user experience, or functionality no longer reflects the quality of what you offer, and you worry visitors can tell.
You want to improve but you’re not sure how to
You know there’s potential in your website, but the next step isn’t obvious. Should you redesign? Rebuild? Optimise? Without clear guidance, it’s hard to invest confidently.
You don’t have control over your website
Simple updates require support tickets, long waits, or technical know-how you shouldn’t need. Your website feels like it belongs to someone else, not your team.
We can help! Begin by telling us about your business and your project.
Free consultation
Tell us the scope of your project and how you’d like us to help. We’ll provide a free 30-minute call to discuss your requirements in detail.
Proposal
Using the information from the consultation, we’ll provide a free of charge proposal, outlining our suggested action plan, the cost and an indicated project timeline.
Get started
Upon approval of the proposal, we’ll set an official start date for the project and begin to put our suggested solution into action.
We’re passionate about creating robust digital solutions to achieve the best results for your company.
SM5
Our powerful custom-built and configurable CMS using the latest technologies on open source code.
Find out more
Eventicity
An intuitive event management digital ecosystem that does all the heavy lifting, freeing you up to deliver super-charged events.
Find out moreYour questions answered
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The first thing you should consider is your website objective. Do you want to generate leads? Or is your website a research platform? Knowing what you want your website to achieve will ensure the final outcome delivers the right user experience to your target audience. At Redwing, we work closely with you during the discovery phase to map your website and digital objectives, using these insights to deliver a website that doesn't just look good, it works.
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Website accessibility ensures that everyone, including people with disabilities, can use and navigate a website effectively. Elements such as keyboard navigation, screen reader compatibility and correct colour contrast ratios ensure your website is accessible to everyone which is essential for modern, user centric websites. We have years of experience in accessibility criteria and design our websites to be accessible by default.
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Building your website is just one factor in an effective digital lead generation strategy. Ensuring your target audience can find your website quickly through search engines is also critical to success. Many off-the-shelf design platforms don’t have the necessary tools to funnel potential customers to your website. Google core vitals, on-page SEO structures and SEO enhancements are all important website design features, and will help you get ahead of your competitors - which we know how to deliver.
Our insights: Moving on from Squarespace's template-led approach
ReadA typical project lifecycle
Let's work together Read the full storyI laid out the website's objectives, what was essential and what could be open to discussion, and then we built from there. The design phase was so easy, Rosie's team were right on the money in an extremely short amount of time. And when the website was handed over, it was ready to go with very few niggles or last-minute snags. This was very unusual and refreshing!
Arboreal Marketing Ltd
Our tailored eCommerce solutions
We specialise in taking complex concepts and delivering simple, effective, enterprise-focused eCommerce platforms.
Integrations and platform migrations
We integrate websites with external platforms that grow sales while managing resource costs through increased efficiency.
Choose Redwing as your web partner
Through strategic collaboration, and expert design and technology, we create websites that do more than look good - they work.