ContentStack is a headless CMS designed for multi-channel content delivery. For organisations with established in-house development teams it can offer flexibility, providing the expertise is available to use the system effectively. However, this approach can be disjointed, with different aspects of the build being provided by different services, becoming complex when this is managed by a third-party agency.
Limitations of ContentStack
Integration overhead
Because it is headless, front-end development and API integrations must be built and maintained separately. This increases reliance on developer resources.
Fragmented architecture
Content management, hosting, front-end delivery and integrations often sit across different services, making oversight more complex.
Workflow configuration demands
Custom approval processes and publishing rules require structured setup and ongoing maintenance.
Licensing and scaling costs
Enterprise-level licensing, add-ons and infrastructure costs can increase as usage expands.
Editorial learning curve
Structured schemas and content models can feel technical for non-developer editors.
Distributed security responsibility
Security becomes shared across hosting providers, APIs and integrations, increasing governance complexity.
Why switching to Redwing’s SM5 CMS simplifies your ecosystem
SM5 removes the need to stitch together multiple services to achieve cohesion. Instead of separating content management from delivery and integration, we build a unified system where structure, workflow and connectivity are designed as one coherent architecture.
Editors interact with an interface tailored to their role, not a technical schema. Your marketing, IT and leadership teams are not coordinating across multiple vendors to implement change. When you need to expand into new channels, launch microsites or integrate new tools, we can extend your existing platform rather than creating another dependency. SM5 is not simply a content repository. It is structured digital infrastructure built around your organisation.
Most importantly, SM5 gives you freedom to evolve. Whether you need a gated portal, a booking system, campaign landing pages or advanced reporting dashboards, those capabilities are added coherently to your SM5 installation. Your website becomes an operational infrastructure, not a combination of third-party extensions. As your digital presence grows, your system grows with it.
Find out moreStart building your website
Let's talkRecent bespoke solutions
Driving global growth with a high-performing recruitment website for Xpertise Recruitment
Developing a streamlined, modern website for expert SEO consultancy Arboreal Marketing
A 10-year partnership evolving Edgbaston High School’s digital ecosystem to maintain their market-leading status
Your questions answered
-
Yes. It supports structured content distribution to websites, apps and other digital touchpoints.
-
Absolutely. Interfaces are built around usability, not development terminology.
-
It often consolidates licensing and development spend into one managed environment.
-
Yes. Workflows are designed to reflect your internal processes precisely.
We’re passionate about creating robust digital solutions to achieve the best results for your company.
SM5
Our powerful custom-built and configurable CMS using the latest technologies on open source code.
Find out moreDo any of these challenges sound familiar?
You’ve outgrown your web partner
What once worked now feels restrictive and you’re being told “that’s not possible” when you know your business needs more. You don’t need patch-ups, you need a partner who can grow with you.
Your digital offerings feel dated
Your business has evolved, but your website hasn’t kept up. The design, user experience, or functionality no longer reflects the quality of what you offer, and you worry visitors can tell.
You want to improve but you’re not sure how to
You know there’s potential in your website, but the next step isn’t obvious. Should you redesign? Rebuild? Optimise? Without clear guidance, it’s hard to invest confidently.
You don’t have control over your website
Simple updates require support tickets, long waits, or technical know-how you shouldn’t need. Your website feels like it belongs to someone else, not your team.
We can help! Begin by telling us about your business and your project.
Free consultation
Tell us the scope of your project and how you’d like us to help. We’ll provide a free 30-minute call to discuss your requirements in detail.
Proposal
Using the information from the consultation, we’ll provide a free of charge proposal, outlining our suggested action plan, the cost and an indicated project timeline.
Get started
Upon approval of the proposal, we’ll set an official start date for the project and begin to put our suggested solution into action.
Read the full storyRedwing’s SM5 CMS is a fast, intuitive, and reliable content management system that makes website updates effortless. The interface is clear, changes are easy to make, it has powerful customisation options, and responsive support team create a smooth experience from start to finish. It’s a practical choice for teams who want an organised, dependable platform without unnecessary fuss.
Xpertise Recruitment
Bespoke design and development
We transform complex ideas into high-performing sites. “We build websites that work” isn't just a tagline, it’s a promise.
Our recent projects in more detail
We specialise in taking complex concepts and delivering intuitive and effective digital solutions.
Choose Redwing as your web partner
Through strategic collaboration, and expert design and technology, we create websites that do more than look good - they work.