Our premium SM5 content management system
Our powerful, custom-built and configurable CMS, using the latest technologies on open source code.
Let's work together
SM5 offers a user-friendly interface for streamlined content oversight and eCommerce management. From creating a new campaign landing page to managing special offers on your latest products, SM5 is reliable, scaleable and fast. It's a premium solution for businesses looking for a website content manager that combines simplicity, flexibility and powerful functionality.
What does SM5 deliver?
Content editing and page templates
SM5 makes editing and customising your website effortless. Define your site menu structure and connected pages to provide clear user journeys. Control fonts, text styles, and page structure with an intuitive interface designed for precision and flexibility.
SM5 enables you to edit text, images, and multimedia content in just a few clicks. Its real-time preview feature ensures your changes look exactly as intended before going live, streamlining the website content manager's workflow.
SM5 features
Content editing and page templates
Custom page templates
Block-based drag-and-drop content builder
Pre-configured styling based on defined branding
Real-time page previews
Draft pages and scheduled publish dates
Content revisions and rollbacks
Content editor roles and restrictions
Media embedding
Taxonomy assignment and menu structuring
Custom code injection
Forms and customer relations
Get full control over form creation and field types, to ensure you’re capturing the right data. Set up email actions, triggered by form submissions, including attachments and downloads, to effectively communicate with your customers. Create pathways and form submission redirects to assist with user journey tracking.
SM5 features
Forms and customer relations
Drag-and-drop form builder
Custom fields (text, dropdown, radio, file upload, date, etc.)
Conditional logic (show/hide fields) and validation rules
CAPTCHA / spam protection as standard
File upload handling
Mobile-optimised, pre-styled embedded and pop-up options
Email notification management
Submission database storage and reporting
Automated submission clearing at timed intervals
Product creation and eCommerce capabilities
Create products, variants, price options and offers, with customised product content that helps you stand out in the market. Integrated Meilisearch functionality improves your customer experience with powerful search and filtering capabilities. Automated libraries assist with currency management, and shipping and billing destinations.
SM5 features
Product creation and eCommerce capabilities
Enhanced product content templates
Product variants (size, colour, etc.) and custom attributes
Category organisation to facilitate product filtering and searching
Dynamic pricing, currency conversion and discount rules
Offer management based on account and timeframe
User-friendly account and guest checkout
Wishlist and shopping list management
Product reviews and ratings
Upselling and cross-sell tools
Payment gateway integration, with instalment payment option
Order confirmation emails and invoice generation
Shipping rate calculation and zones
Order generation, reporting and insights
Review, filter and search data easily using SM5’s default reports, and easily export data to CSV. Monitor your SM5 dashboard for real-time updates on form submissions, orders for completion, customer registrations and more. Specify custom stats for your dashboard, which we’ll apply as a costed upgrade.
SM5 features
Order generation, reporting and insights
Order creation and editing
Order status management
Partial fulfilment
Refund processing
Customer order history
Customer tools for reordering, digital receipts and account dashboards
Dashboard statistics for quick oversights
Multi-currency financial reporting with real-time data
Standard data reports and custom report builder
CSV exporting for onward data use
Our insights: Why Webflow isn’t enough for bespoke builds
ReadStart building your website with our premium CMS
Let's talkSM5's modular approach
Media library
Upload, organise, and reuse images, videos, and documents efficiently. With categorisation options and search filters, you’ll always find what you need without wasting time. The image import process includes automated file compression and conversion to webp, to improve your site performance and load times, as well as image cropping and editing tools for updates to your site design.
SEO tools
Drive qualified traffic to your website with SM5's built-in SEO tools. Implement meta-titles and descriptions, image alt text, SCHEMA code, and tailor your URLs around your most important keywords - contributing to ensuring your target customers find your website quickly and easily. Our code base forms a strong foundation upon which quality content coupled with technical SEO activity ensures high website performance in search engines.
User roles
Empower your team with SM5’s multi-user functionality. Assign specific roles and permissions, ensuring everyone - from contributors to editors - can collaborate efficiently while maintaining control over sensitive content.
Automated emails
Automate emails based on defined triggers, specifying the content and information to pull from the database to reduce the day-to-day admin of manually contacting your customers.
Security matters
SM5 sites by default have reCAPTCHA and CookieScript integrated, and configurable password-strength options for customers, as well as 2FA access to the CMS. Continuous code updates ensure optimal performance so your CMS remains secure, modern, and equipped with the latest content management system features, giving you peace of mind.
News management
Easily publish news updates as an extension of the content module. Set articles as “stop press” to feature in more prominent areas of your website, ensuring your customers are made aware of urgent alerts.
Event scheduling
Schedule events and set up “register for interest” forms, in addition to linking each event to a third-party event platform, ensuring users can seamlessly access your full event journey.
Custom modules
Gain access to the modules relevant to your business only, reducing the clutter and ensuring the CMS navigation is easy to understand. Specify custom modules and third-party functionality specific to your business, which we will build and apply as a costed upgrade.
We use SM5 for all our digital solutions
Driving global growth with a high-performing recruitment website for Xpertise Recruitment
Wholesale eCommerce in a scalable end-to-end solution for Nectar Imports, based on a partnership of over 10 years
Transforming offline ordering into an intelligent eCommerce platform with SAP integration for Asahi Europe
A 10-year partnership evolving Edgbaston High School’s digital ecosystem to maintain their market-leading status
Who is SM5 for?
Do any of these challenges sound familiar?
You have a complex workflow that you want to manage digitally
Your business processes don’t fit neatly into off-the-shelf tools. You need smarter automation, custom logic, or integrations that mirror how your business really works without being forced to work around limitations.
You’re using multiple systems which feels chaotic
Your tools don’t talk to each other. Data is scattered, processes are manual, and simple tasks take far too long. Instead of supporting your team, your tech stack is slowing everyone down.
Your digital offerings feel dated
Your business has evolved, but your website hasn’t kept up. The design, user experience, or functionality no longer reflects the quality of what you offer, and you worry visitors can tell.
You’re worried about security
You’re unsure whether your site is protected, up to date, or compliant. The risk of breaches, downtime, or data loss sits in the back of your mind, especially as your business grows.
We can help! Begin by telling us about your business and your project.
Free consultation
Tell us the scope of your project and how you’d like us to help. We’ll provide a free 30-minute call to discuss your requirements in detail.
Proposal
Using the information from the consultation, we’ll provide a free of charge proposal, outlining our suggested action plan, the cost and an indicated project timeline.
Get started
Upon approval of the proposal, we’ll set an official start date for the project and begin putting our suggested solution into action.
SM5 seamlessly integrates
We’ve seamlessly integrated with analytics platforms, email marketing tools, and CRMs, enabling our clients to extend their website’s functionality to match their workflow. This ensures our easy-to-use content management system works harmoniously with your key business tools and processes.
External integrations and platform migration
Find out moreYour questions answered
-
Content management systems like SM5 are used by digital, web management and marketing teams to maintain and optimise digital content on a website. They provide non-technical teams with a user friendly interface without needing coding knowledge. As a premium CMS, SM5 also features media management for images and video, and incorporates search engine optimisation.
-
Content management systems like SM5 allow for easy content updates, collaboration among multiple users, design consistency, and efficient management of website components. It streamlines the process of maintaining and updating a website.
-
Premium CMS platforms like SM5 offer eCommerce capabilities, plus product management alongside standard website features, and integrations with external third-party systems to manage the entire end-to-end customer journey.
-
SM5 is designed to support websites that evolve over time, whether that means adding new sections, expanding functionality, or integrating with other business systems. Because it is a configurable platform built using modern open-source technologies, it can be extended as your requirements change without needing to rebuild your entire website or move to a different CMS.
-
Yes. SM5 can connect with a wide range of external systems including CRM platforms, ERP software, analytics tools and marketing technologies. These integrations allow organisations to synchronise data between their website and internal systems, helping teams manage content, customers and operational data more efficiently.
Alongside SM5, we've created a range of digital solutions to help business advance
Eventicity
An intuitive event management digital ecosystem that does all the heavy lifting, freeing you up to deliver super-charged events.
Find out moreBespoke design and development
We transform complex ideas into high-performing sites. “We build websites that work” isn't just a tagline, it’s a promise.
Redwing's tailored eCommerce solutions
We specialise in taking complex concepts and delivering simple, effective, enterprise-focused eCommerce platforms.
Choose Redwing as your web partner
Through strategic collaboration, and expert design and technology, we create websites that do more than look good - they work.