Skip to content

We've been working with eCommerce businesses for over 15 years, delivering tailored and effective revenue-generating websites. Our eCommerce platforms are the hardest working members of your sales team.

Built to help your business grow

We start with SEO

Our eCommerce websites are built with search engine optimisation at their core, ensuring your products are visible to the right audience at the right time. Every category page, product page, and landing page is structured to support strong technical SEO foundations. Pages are easily optimised through our custom CMS, giving your team full control over meta data, on-page content, and product descriptions, and advanced SEO enhancements such as Schema markup and AMP where appropriate.

No hidden fees

We provide fully transparent pricing from the outset, outlining development, integrations, migrations, and ongoing support costs in detail, so there are no unexpected charges later. Unlike off-the-shelf platforms that add fees for transactions or scaling, our bespoke solutions are scoped carefully to match your business requirements. There's no limit to the number of products you can manage through our software.

We are B2B eCommerce experts

We specialise in B2B eCommerce website design, and have many clients with complex supply chains and sales processes who rely on us to provide their customers with a simple sales channel. From wholesale order management to unlimited SKUs, detailed product descriptions and consolidated ordering, the solutions we offer go beyond an off-the-shelf system. We can accommodate almost any design structure including multi-site eCommerce platforms, outlined in our recent case study for the John Smith Group.

Full product management

Easily create products, variants, price options and offers, with customised product content that helps you stand out in the market. Whether you're selling physical products or digital solutions, we also simplify product management by integrating any external inventory management software you currently use, enabling seamless tracking across channels and helping you to manage your product range simultaneously and efficiently.

Compatible with third-party integrations

Our bespoke eCommerce solutions are designed for seamless compatibility with leading third-party platforms, including ERP systems, order management tools, logistics providers, stock management systems and payment gateways. From SAP to Oracle and beyond, we ensure your website connects securely and efficiently with the systems that power your business. We can also integrate directly with warehouse and stock control systems to provide real-time inventory visibility that prevents overselling and improves fulfilment accuracy.

Advanced search and filtering

Support customers to find exactly what they need with powerful product searching and dynamic filtering. Our eCommerce software solutions support filtering by category, price, size, colour, availability, brand, and custom attributes, reducing frustration and improving product discovery, contributing to an increase in conversion rates across large or complex catalogues.

Our insights: Scaling eCommerce without Shopify workarounds

Read

Our recent eCommerce solutions

View all case studies

Start building your website

Let's talk

Backed by a team that cares

Shopping carts your customers won't abandon

Reduce cart abandonment with fast, secure, and streamlined shopping cart software. We design eCommerce checkout experiences that minimise friction, support multiple payment options, and optimise every step of the purchasing journey to maximise conversions.

Comprehensive reporting and order tracking

Gain complete visibility into your eCommerce performance with comprehensive reporting on sales and orders. Track revenue, order volumes, customer trends and product performance in real time.

Fast websites on secure servers

Our websites are hosted on Redwing's secure servers, protecting your customers' data and making them faster than the commercial template providers - our average uptime is 99.9%. Plus, our service level agreements will give you peace of mind for the very rare occasions there is an issue.

Dedicated account management and support

Every Redwing Interactive eCommerce website is backed by our reliable account management and development team. We regularly update and evolve our websites, and provide your online business with ongoing maintenance support. We pride ourselves on our reliable, easy-to-use websites with no hidden or additional costs and our dedicated team are on hand whenever you need them.

Do any of these challenges sound familiar?

Your website is getting lost in search engine results

You’re publishing content and doing “all the right things,” but visibility isn’t improving. Competitors are outranking you, and it’s hard to know what actually moves the needle.

You’re using multiple systems which feels chaotic

Your tools don’t talk to each other. Data is scattered, processes are manual, and simple tasks take far too long. Instead of supporting your team, your tech stack is slowing everyone down.

Your website frequently errors

Broken pages, slow load times, forms not sending, features randomly failing. These issues chip away at trust and cost you opportunities, often without you even realising.

You’re not making enough sales

Traffic is coming in, but conversions aren’t. Visitors don’t take action, enquiries fall flat, and it’s unclear what’s going wrong, or how to fix it without guessing.

We can help! Begin by telling us about your business and your project.

1

Free consultation

Tell us the scope of your project and how you’d like us to help. We’ll provide a free 30-minute call to  discuss your requirements in  detail.

2

Proposal

Using the information from the consultation, we’ll provide a free of charge proposal, outlining our suggested action plan, the cost and an indicated project timeline.

3

Get started

Upon approval of the proposal, we’ll set an official start date for the project and begin to put our suggested solution into action.

Our eCommerce solutions are built using our own in-house technology

SM5

We use our powerful custom-built and configurable in-house CMS using the latest technologies on open source code for all of our eCommerce solutions.

Find out more

Your questions answered

  • Great eCommerce websites are designed with the user experience at their heart. Clear navigation, in depth product information and a powerful onsite search functions contribute to an excellent shopping experience for the customer. Ensuring your website design team really understands SEO and GEO best practices also helps drive the right target customers to your online store. Tight and reliable integrations for ERP, OMS and CRM platforms provide an easy management process for your eCommerce team too. Redwing excels in all of these areas.

  • Online stores that prioritise fast loading speeds, in-depth product descriptions and images, plus a seamless checkout process often report higher conversion rates than websites with long loading times or complex navigation. Product and order reviews, online customer service support or live chat functions also help to build customer trust. At Redwing, we specialise in these areas to ensure your eCommerce website becomes the hardest working member of your sales team.

  • Our custom SM5 CMS gives businesses complete control over their eCommerce platform, allowing features, workflows, and integrations to be tailored specifically to their operations. Unlike off-the-shelf platforms, a custom-built CMS can be optimised for performance, scalability, and security while providing a streamlined dashboard for managing products, orders, and content.

  • Our tailored eCommerce solutions are built specifically around your business requirements rather than adapting your business to fit a pre-built platform. This allows for custom checkout flows, unique product configurations, bespoke integrations with third-party systems, and a fully customized CMS that supports your exact operational needs.

  • Yes. Our bespoke SM5 CMS can integrate seamlessly with systems such as ERP platforms, CRMs, inventory management tools, payment gateways and shipping providers. These integrations help automate processes, reduce manual work, and ensure your eCommerce store works smoothly with the rest of your business infrastructure.

  • Our custom solutions are designed with scalability in mind. Because the system is built specifically for your business, new features, integrations, and performance improvements can be added as your store grows, ensuring your eCommerce platform continues to support increasing traffic, product ranges, and operational complexity.

A typical eCommerce project lifecycle

Analyse

We’ll set up a discovery session to learn about your business in more detail, including your market, customers and competitors. Next, we’ll benchmark competitor websites and audit the customer experience on the current website. We’ll also prepare an SEO report to identify how visitors are finding your website.

Prototype

Insights from the research will be used to design the website’s navigation, structure, and interactions, which will be presented as interactive wireframes. We’ll then produce designs for the new website as it will appear in both mobile and desktop form, guided by the wireframes and establishing a clear and bold direction.

Build

Upon approval of the website visuals, we’ll create an internal development brief and pass all assets over to the development team, encompassing front-end and back-end developers. We’ll then create your website, integrating the specific functionality agreed upon and fully testing each area of the code.

Refine

After building the website and associated functionality, the website will  be handed over to you for review and final testing, and full training in the use of the CMS provided online, after which you'll be able to refine and edit the content. This stage also offers an opportunity for feedback, UAT and final bug fixes from the development team.

Launch

When testing is complete and you’re happy with the content and performance of the website, a launch date will be agreed. We’ll supply a launch plan with the steps we’ll need to take outlined, as well as any steps you’ll need to make, such as domain configuration that we can also assist with.

Evaluate

For the first month after launch we’ll provide hypercare – intensive support to ensure that help is available to you as a priority. Beyond hypercare we provide continued support for the website, to the high standards for which we have become recognised.

We needed a platform that was flexible, easy to manage and integrated with our operational backend. Above all the website needed to feel like a premium experience for our clientele. Redwing Interactive exceeded our expectations on all fronts, which is why we have remained in partnership with them for so long.

Genesis Publications
Let's work together Read the full story

Bespoke design and development

We transform complex ideas into high-performing sites. “We build websites that work” isn't just a tagline, it’s a promise.

Course booking and event ticketing

Maximum revenue for your courses and events with total control over finances, attendees, admissions and timetabling.

Choose Redwing as your web partner

Through strategic collaboration, and expert design and technology, we create websites that do more than look good - they work.

Great ideas always start with a conversation

Call us

+44 (0)117 910 5820

Get in touch

info@red-wing.com

Visit us

14 Small Street, Bristol, BS1 1DE