Arboreal Marketing
Developing a streamlined, modern website for expert SEO consultancy Arboreal Marketing
As a digital marketing consultancy specialising in SEO and content marketing, Arboreal Marketing Ltd needed a website that matched the high-performance standards it delivers for its own clients. Redwing Interactive was chosen replace Squarespace, due to the exceptional speed, intuitive design features, and SEO-ready functionality of Redwing's SM5 CMS. Arboreal Marketing's new website now serves both as a lead generation tool and a platform for thought leadership.
The challenges
As with many template-based platforms, speed was an issue. WYSIWYG editors tend to inject large amounts of unnecessary JavaScript and CSS, negatively impacting Core Web Vitals.
Barriers to integration with key marketing tools such as Hubspot, and the templates made it difficult to implement a meaningful customer journey across the site.
WordPress has become the default choice, but it wasn't the right fit for Arboreal. With WordPress, even basic functions often require multiple plugins, each with its own cost, update cycle and support model.
Arboreal Marketing needed a CMS that delivered strong performance out of the box, and freedom in content editing without relying on third-party plugins or ongoing developer support.
Do any of these challenges sound familiar?
Let's talkOur solution
01
Built for Google core vital performance and SEO control
The SM5 CMS gives Arboreal Marketing granular control over all on-page SEO elements. Meta titles and descriptions, image names and alt text, URL slugs, and header tags are all easily editable. It also allows injection of schema markup in the page head as standard, a feature that is often complex to implement in other systems.
An integrated XML sitemap is kept up to date automatically, ensuring that changes to the site are quickly reflected in Google’s index. These built-in SEO features make the website ideal for a digital marketing consultancy that requires precision, speed, and flexibility.
02
A platform for insights and thought leadership
The website also includes a dedicated blog section, giving Arboreal Marketing space to share insights into lead generation marketing, bespoke digital marketing training, and digital marketing performance. This has become a key part of the consultancy’s content strategy, helping it to connect with decision-makers and reinforce its position as a trusted expert. The reliance on content to drive customer engagement for Arboreal Marketing meant that speed and SEO performance were absolute must-haves, and a strong reason why they chose Redwing Interactive as their website partner.
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Let's talk03
A foundation for growth
The new website is fast, secure, and designed to evolve with Arboreal Marketing’s needs. It offers exceptional SEO performance, a seamless user experience, and the flexibility to publish, optimise, and grow, all backed by responsive support from the Redwing team. By aligning technical capability with strategic marketing objectives, Redwing Interactive has delivered a platform that truly supports Arboreal Marketing Ltd’s mission: helping businesses turn traffic into leads with smarter websites.
04
A collaborative build process
The project began with a clear set of objectives. Arboreal Marketing needed speed, SEO flexibility, and intuitive design tools. From the first conversation, the working relationship was smooth and effective. The result was that we delivered everything Arboreal needed as standard, from cookie compliance tools to advanced SEO features, all within a secure, low-maintenance framework.
Aboreal Marketing uses our in-house CMS
SM5
Our powerful custom-built and configurable CMS using the latest technologies on open source code.
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I laid out the website's objectives, what was essential and what could be open to discussion, and then we built from there. The design phase was so easy, Rosie's team were right on the money in an extremely short amount of time. And when the website was handed over, it was ready to go with very few niggles or last-minute snags. This was very unusual and refreshing!
Arboreal Marketing Ltd
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Our powerful custom-built and configurable CMS using the latest technologies on open source code.
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Our powerful custom-built and configurable CMS using the latest technologies on open source code.