JSG required a multi-site eCommerce platform that could incorporate individual personalisation and branding, unique URLs and a complex order fulfilment process. Redwing Interactive’s industry-leading ability to build complex websites with simple user journeys meant we were the perfect partner for this.
The challenge
JSG is multi-institutional and caters to a broad spectrum of students shopping via their university. Each university store required its own branded microsite, maintaining a consistent user experience across the network while providing personalisation for institutional brands.
Universities needed to tailor their offerings, from product ranges and reading lists to bundles and student engagement content, but JSG wanted to retain control over this customisation, ensuring consistency and compliance across all sub-sites.
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01
Critical website integrations for products and suppliers
The site has a vast product catalogue of over 10 million items, with an aim to provide as many essential items as a student may need in one portal. The JSG website includes all books in print, creating a huge library which could be cumbersome to browse or search. The platform handles this by restricting searches and browsing to a limited number of titles, with more detailed or specific searches pulling through less popular or niche books when they are needed. This complex search integration plays a crucial role in making the website as simple as possible for end users.
The platform also features an extensive selection of materials from third-party suppliers. The platform integrates with trusted suppliers like Exertis, Jacksons Art Supplies, Office Depot, and Getech, allowing students to access a wide range of resources beyond textbooks. Whether a medical student requires a stethoscope or an art student needs specialist materials, the site provides seamless access to relevant products.
02
Data synchronisation and supplier communication
To easily manage such a vast library of resources, the JSG website integrates with Nielsen Bookdata, ensuring that the vast product catalogue remains current with daily updates on new titles, price changes and availability. Additionally, stock-level updates from Gardners Books and other third-party suppliers occur hourly, streamlining the process so it remains current and accurate without creating a huge demand on resources. We were able to effectively create a series of integrations that underpin the website, pulling and pushing data between key backend systems without impinging on the user experience both for end-users and the university clients.
03
Streamlined eBook integration with Kortext
Recognising the growing demand for digital resources, we integrated with Kortext to offer eBooks alongside physical products. This is an end-to-end integration, as students can sign up, purchase and access their eBooks in a single process. The website also allows students to pay for eBooks via a range of different payment methods, including the Aspire platform through their bursary funds, making learning more accessible and convenient.
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Aspire integration: simplifying bursary and scholarship management
A standout feature of the platform is its integration with JSG's Aspire system. This bursary and scholarship management tool allows universities to allocate funds to students, who can then use them to purchase books and equipment from the website. The Aspire integration manages:
- A feed of new students receiving scholarships or bursaries. An account is automatically created for the student which means it's ready to use as soon as the student starts their studies.
- Student data on faculty and course.
- A data interchange of payments received and sent to the Aspire office team.
- Account balance management, where students can receive top-ups on their accounts.
- An integration with NatWest bank that allows students to withdraw eligible funds as cash at an ATM.
- Stock level updates for each institution.
- A restriction process for bursary funds on specific product categories - a valuable feature for universities that need to control how funds are used.
05
Integration with Kitlocker
For students purchasing items through Kitlocker, Redwing developed a payment gateway that allows Aspire funds to be used. Students are redirected to a secure payment gateway where they can authorise the use of their bursary funds before completing their purchase on Kitlocker's site. The site offers different payment options, ensuring that students receive the best customer experience without creating resource or admin issues for universities.
06
Building an intelligent order management system
Based on the multiple suppliers and stock sources, we developed an "order cascade" system that automatically routes orders based on availability and distribution rules. This approach minimises delays, optimises stock allocation, and reduces the potential for errors. It also vastly reduces the administration time required by teams at JSG, a crucial factor when managing huge product ranges. The system can generate order files in multiple formats, ensuring compatibility with suppliers’ software extracts. This flexibility is crucial for managing a multi-supplier ecosystem efficiently, keeping students satisfied with timely deliveries.
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A foundation for growth
When a student logs in, they are met with a curated selection of materials relevant to their studies. This targeted approach not only improves the user experience but also increases conversion rates by showing students products they genuinely need. Enhanced content, including student-focused articles, further supports learners throughout their academic journey, while providing institutions with a valuable communication channel.
08
Simplifying access with SSO integration
To streamline secure access, we implemented single sign on (SSO) for universities that support it, enabling students to log in using their existing university credentials. This simplified process reduces barriers to entry, increases user engagement, and enhances the overall user experience, without compromising website or student security. Not all institutions are currently integrated, but those that are benefit from a seamless connection between university systems and the JSG platform.
09
Delivering tangible results
The platform has become a vital tool for universities seeking to provide comprehensive, accessible resources to their students. Its combination of personalisation, comprehensive product offerings and seamless integration with third-party suppliers and bursary management systems has redefined how universities can support their students’ learning experiences. The Aspire platform stands as a benchmark for how working with an integration specialist can reduce resource pressures, while providing an excellent customer experience for both clients and end-users.
We gave Redwing an extremely complex task. Not only were we proposing one website per physical location, but also expanding the number of product lines and suppliers exponentially. The Redwing team understood the brief quickly and created a set of designs absolutely right for the demographic. The result? Over 100% increase in orders across the sites, tremendous customer satisfaction and a flexible framework for increasing functionality over time. Working with Redwing is always a great experience.
John Smith & Son Ltd
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