Genesis Publications
A custom eCommerce and fulfilment solution running for more than 15 years
Over the past fifteen years, Redwing Interactive has partnered with Genesis to create a sophisticated digital ecosystem. Our tailored online solution that has continued to evolve over three major iterations to meet Genesis Publications’ growing needs. This not only facilitates sales but also supports a purchasing process that allows the products to shine, combined with an intuitive content management system.
The challenges
When Genesis Publications first approached Redwing Interactive in 2008, they required more than a standard eCommerce website. They needed a platform that would reflect the quality of their products, support global reach, incorporate multiple payment options and manage the complex operations behind their sales and distribution.
Genesis Publications delivers to over 50 countries and their clientele are discerning, knowledgeable collectors of limited edition publications from artists such as Ronnie Wood and Bob Dylan, and titans such as Allen Ginsberg, Arthur C Clarke and Andy Warhol. Their objectives were clear but demanding. They required an eCommerce business that matched the quality of their product catalogue while addressing the practical needs of running an online business.
The eCommerce solution had to cater to a global audience with seamless functionality for browsing, purchasing, and accessing detailed product listings.
Beyond this, Genesis needed integrated operational support for managing suppliers, stock, production, and international shipping.
Given the nature of their products, the platform needed to accommodate flexible payment methods, such as instalment payments, to enhance accessibility without compromising the brand’s exclusivity.
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Let's talkOur solution
01
The website design and development process
Redwing Interactive delivered a tailored online store that has continued to evolve over three major iterations to meet Genesis Publications’ growing needs. From the outset, the focus was on combining aesthetic design with functional excellence. The resulting platform provides a seamless customer experience while integrating unlimited products, shipping methods and extra features critical to the business’s success. The website now serves as Genesis Publications’ primary sales channel. Designed to reflect the brand, and encourage customer loyalty, it showcases their artisanal expertise in a way that captures quality and craftsmanship of these types of products, with high quality product images and detailed product descriptions. The browsing experience is optimised for all devices, whether customers access the site on desktop, tablet, or mobile.
02
Enhanced product management
The Genesis Publications marketing team manage the site using Redwing’s simple but powerful content management system, which empowers the team to update product descriptions, handle product launches, manage the product catalogue and add high quality product images without slowing the website down. Additional design features can be easily added over time and international shipping methods and order management becomes part for the daily routine. This solution allows for unlimited products, something that many other eCommerce website builders charge a premium for. Redwing Interactive also provides a supportive hosting plan ensuring the platform remains aligned with the evolving needs of the business.
03
Expanded eCommerce
Over fifteen years, the website has evolved into a sophisticated online marketing and management portal specifically tailored towards Genesis Publication's target audience. Redwing Interactive eCommerce platforms allow for almost any style of payment processing. This flexibility means Genesis Publications could move beyond basic credit card payments and specify instalment options, something that eCommerce template website providers push to costly third-party providers.
04
A completely bespoke build
The Genesis solution is a fully custom-built platform, designed to meet the high level of granular detail required for luxury, limited-edition publications. Off-the-shelf systems could not support the complex workflows, unique product tracking, or third-party fulfilment integration Genesis required. The platform was built to scale, accommodating future growth, new products, and evolving operational needs.
05
Offline sales management
A significant upgrade delivered Genesis a complete browser-based system for offline sales, allowing phone and email orders to be handled seamlessly online. Every order, customer record, and stock item is stored in a single, coherent database, providing a reliable foundation for accurate reporting. Staff can easily start new orders, build them with product selections, and capture customer address and contact information, with secure payment processing integrated directly into the system.
06
Stock re-order management
The stock re-order system tracks every item throughout the supply chain, from binder to dispatch, with copy numbers assigned to each product. Items can be marked as lost in transit, pending dispatch, or allocated elsewhere, providing complete visibility. When stock levels run low, Genesis can request replenishment from suppliers quickly and accurately, ensuring high-demand items remain available.
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Multiple currency product pricing
The platform supports multiple currencies, allowing prices to be displayed based on a customer’s IP address or personal preference. Visitors who are not logged in see a default currency, while registered customers can select their preferred currency from a dropdown menu during browsing or registration. The system separates all financial reporting by currency, giving Genesis clear insights into revenue, sales performance, and transaction history for each currency.
08
Order fulfilment by third-party supplier
Orders requiring external fulfilment, such as framed prints, are automatically routed to the relevant supplier who has access to the system via the in-built supplier portal. These items are marked as “with supplier” until the supplier updates the order in the portal to confirm dispatch, at which point the system automatically updates the order status to “fulfilled”, including the supplier’s details and fulfilment date.
09
Transparent reporting
The platform provides comprehensive reporting and data management capabilities, allowing administrators to generate detailed insights across all aspects of the business. Reports can be customised, filtered, and scheduled to track sales, stock levels, customer activity, and order fulfilment. All data is securely stored within the CMS, ensuring consistency, accuracy and access whenever it’s needed. The system can accommodate historical data analysis, export options, and predefined templates to support regular operational monitoring and strategic decision-making.
10
A quality partnership
The long-term collaborative partnership between Genesis Publications and Redwing Interactive has resulted in an all-in-one solution that is both a showcase for the brand’s luxurious products and an operational hub that supports their complex business processes. Over time, the website has become more than just an online business, it's an essential component of Genesis Publication’s business strategy. Our work with Genesis Publications is a fantastic example of our ability to create bespoke solutions that not only meet immediate needs but expose the brand to a wider audience, adapting as customer trends develop.
We needed a platform that was flexible, easy to manage and integrated with our operational backend. Above all the website needed to feel like a premium experience for our clientele. Redwing Interactive exceeded our expectations on all fronts, which is why we have remained in partnership with them for so long.
Genesis Publications
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